Search Engine Optimization Case Study

With our in-house brand of TopFlight for the aviation market niche, we have been developing an ongoing Video Production series project with the Patriots Jet Team, out of Byron, CA. You're probably familiar with the US Navy Blue Angels or the US Air Force Thunderbirds, well the Patriots are the only civilian aerobatic 4-ship jet demonstration team. The problem is, almost nobody knows who they are.

We have been given privileged access to the inner workings of the team, their members, and into their world to tell their story over 2009 and into 2010. The content will naturally land on our TopFlight.TV channel, but we will also syndicate the content based on our Search Engine Optimization efforts. This is an important proof-of-concept endeavor because the goal is to attract a Major National Sponsor. Our work as the media partner will massively raise the visibility of the Patriots Jet Team, but equally important is the visibility of the Sponsor's message/brand to an interested viewing audience consuming New Media content. With only cursory content being distributed, here's a glimpse of what we are seeing in as a result.

So, as you can see, our Search Engine Optimization efforts landed us on Google page-1. The first four listings are actually the client sites. We landed one of the four photos, one of the videos, and two website listings - the actual feature page on our New Media Channel site, and our behind-the-scenes blog entry. We have garnered four page-1 listings for "Patriots Jet Team" and haven't actually begun the major push for the upcoming series. These clearly demonstrate the results we can achieve through our ongoing Website Development for our New Media Channel model, the power of syndicated Video Production content, and our rock-solid Search Engine Optimization strategies.

Since we are dedicated to continually grow our Aviation Market Niche, we will constantly be challenged to press the boundaries of what is possible in both Website Development and Search Engine Optimization - all of which we can bring to bear in your project. We believe it is a great way to build value for our clients. Stay tuned for more!

See more of our Website Development portfolio

See more about our New Media Channel development

See more about our behind-the-scenes work and video of the Patriots Jet Team

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