Search Engine Optimization Case Study

This is a Search Engine Optimization effort for Mather Aviation located at the Sacramento Mather Airport in Rancho Cordova, CA. Mather Aviation is arguably the largest Aircraft Maintenance company in northern California, maybe the entire west coast.

When we first took on their Website Development project in mid 2008, Mather Aviation could not be found on the first ten pages of Google searching for "Aircraft Maintenance" or geographical scope of Sacramento or California - even though their old site had been live since 2000. You can see more about their site on our Website Development portfolio sample for Mather Aviation. As a result of our sound Website Development efforts, based on our Search Engine Optimization standards, here is where Mather Aviation lands for their targeted search for "Sacramento Aircraft Maintenance" - the client's micro-level target keywords.

So, as you can see, Mather Aviation Search Engine Optimization efforts took them from non-existent on Google search, to a #1 and #2 placement on page-1. But wait, it gets better!

When we first took on the Mather Aviation Website Development project, the client also wanted greater visibility so it would rank high among all Aircraft Maintenance companies in the state of California. So, our Search Engine Optimization efforts included a mid-level target for "California Aircraft Maintenance" - which, at the beginning, they also had absolutely nothing appearing on the first TEN pages of Google. Here is where they have ranked since 2009.

So, as you can see, our Search Engine Optimization efforts took them from non-existent on Google for "California Aircraft Maintenance" to a #1 on top of page-1.

Our Search Engine Optimization efforts took them from non-existent on Google for Sacramento or California "Aircraft Maintenance" to top of page-1 for both keyword search targets. So here is a summary of the results our Search Engine Optimization efforts achieved with a well executed Website Development project:

1. Micro-Level "Sacramento Aircraft Maintenance" - #1 & #2 out of 67,000 possible results
2. Mid-Level "California Aircraft Maintenance" - #1 out of 464,000 possible results

See more Website Development info about Mather Aviation

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