Search Engine Optimization - SEO

The Term SEO - or Search Engine Optimization - has been bantered around for several years now. But we are amazed to still find the same mistakes over and over again in website after website we analyze. Folks, you have got to understand, this is mandatory... it is NOT an option!!!

Back to our fundamental question, "How can your customers find WHAT YOU DO?" Regardless of whether they are at the office, at home, or sitting in a parking lot looking for what you do on their mobile device, you need to make sure you have done everything possible in your Search Engine Optimization to GET FOUND!!!

Search Engine Optimization Overview

Let us reiterate, unless you have a very well known brand such as Intel, or NASCAR, or Pepsi, most people are not necessarily going to be looking for "who you are." Instead, they are looking for "what you do." Depending on the scope of the market you serve, our Search Engine Optimization strategies tend to break down along three levels. For example, let's use an airport and drill down in search concepts.

At the Macro-Level you would put in the term "Airport" and the search engine will give you the top web sites in the entire world for the term "Airport." At the Mid-Level you could put in the criteria of "California Airport" and the search engine will give you the top websites of airports in California. At the Micro-Level you could put in the search term of "Sacramento Airport" and the search engine will give you the top websites of airports in or around Sacramento.

That might sound rather remedial, but you would be amazed to know how many sites we look at where sound Search Engine Optimization steps have not been implemented, and the business owner sits there scratching their head trying to figure out why they don't come up in search results.

There are two sets of search results fed back when you enter in a query in the search box: 1) Sponsored Links, which you are probably used to seeing, where someone has paid to be listed across the top or on the side, and that COSTS YOU MONEY; and 2) Organic Search Results. This is the most powerful and ideal for your web presence because it means that the search engines have determined that your site is one of the most important, over all the others, because you have the right mix of Search Engine Optimization ingredients necessary for you to stand out in the crowd.

Search Engine Optimization Results

In looking at site after site on the Internet of companies ranked high for Search Engine Optimization themselves, we found few that would actually demonstrate their results. There was a lot of words that talked 'about' Search Engine Optimization, but almost none actually showed you what they have accomplished for the client segments. So our Search Engine Optimization portfolio below is meant to demonstrate that we don't just talk about it, we actually execute and get results.

At the end of the day, measuring the effectiveness of our work together on your Search Engine Optimization needs will determine whether we hit the target you needed. How that translates into measurable results in your bottom line will determine how we measure your Return on Investment.