About THRUST! New Media Marketing

If you hadn't seen it on the home page, you might be asking "Why THRUST!" - good question. We borrow a fundamental principle from aviation (something we really love in this organization) - in order to accelerate and climb your aircraft, you need thrust. Applying the idea outside the realm of flight, let us put it this way... What then do you need to accelerate and grow your business? You need THRUST!

THRUST! New Media Marketing Mission:

Tell Your Story Better,
for Greater Visibility,
to Attract More Customers/Clients,
and Help Grow Your Venture!

Our extensive background in multimedia, video, and internet is rich with terrific design, development, and implementation successes we will bring to bear working together on your Website Development, Video Production, Search Engine Optimization, and other New Media Marketing needs. Thanks for your interest in us, we look forward to learning more about your organization, your background, and your story.

Multimedia & New Media Project Portfolio

Our technology experience dates back to the late 1980's when the personal computer was just emerging as a viable multimedia communication tool. Over that period of time our projects have covered a vast range of content and subject areas, but mostly boiled down to three basic business functions: 1) Marketing and Sales; 2) Training/Development; and 3) Administration/Management. The early days had a great emphasis on presentation technologies, however the scope grew as multimedia became a broader capability - eventually expanding with the growth of the Internet. Here are thumbnails from our archives on several past projects:
 

	Our founder's first client was in aerial fire suppression. The client had a completely restored Sikorsky S-58 serving on contracts with the forestry and fire service. The company designed, developed, and filed for patents on several innovations: fire bucket quick-deployment system; an in-flight retardant mixing system; and an aerial high-rise fire-fighting platform. Our multimedia work involved developing business plans and marketing materials to package and promote the company, its offerings, its innovations, and how they could make a difference in aerial firefighting.
An early client was a bay area firm that conducted job readiness training for inmates transitioning back into the workforce. This comprehensive development program covered every possible aspect of personal and job enhancement to afford individuals maximum opportunity for success in their new life in the mainstream population.
	An early major project was with the California State Fire Marshal on the Urban/Wildland Interface Zone, or I-Zone program. The project included not only original content, but was produced as a live stand-up training program, an accompanying textbook, and video.
Our relationship with the State Fire Marshal helped gain exposure to several other projects. AIRS was the Arson Information Reporting System; a multi-departmental tool to combat arson in California. We supported the training component of the system.
	Quality Communication Technologies was our founder's company in the 1990's that developed a program called Presenting Excellence which integrated a cutting edge presentation software, multimedia hardware, as well as production training and design services.

Over a 2½ year period our founder worked with a client to publish a quarterly fire service industry electronic magazine; here are the cover designs (interestingly, many readers requested hard copies of the publication):

In our early days, our founder got involved in many multimedia media projects that were published in a variety of formats including CD. Here are just a few...

Our founder was involved in the early integration of college textbooks being published with accompanying multimedia resources to be used in the classroom - taking static presentation and textbook content, then breathing creative animated life into it. The many comprehensive modules throughout this program allowed the client to distribute the finished CD's with different textbooks to maximize ROI on the project investment. The combination of our founder's graduate degree coupled, with his technology background, offered significant contributions to the content improvement of this program. The client's flat 2D static logo was recreated into an animated 3D logo.

Our founder formed strategic alliances with consulting firms that championed several powerful assessment instruments and training programs. These multimedia projects greatly enhanced the use and application of learning sessions related to the assessment tools.

This project for Bank of America was a training program for a very complex financial analysis tool they were developing for their small business lending division.
	This was a project to develop digita marketing resources consistent with the vast investment the company already had in its print materials.
This was an amazing project for a custom-built integrated-circuit wafer-cutting instrument. It incorporated digital photography with still frame animation and image mapping on 3D wire frame to demonstrate an exploded view of what could only be seen under a microscope.
	TechWeek was an industry recruiting magazine published for the greater Silicon Valley during the hey-day of the tech boom. Our founder developed most aspects of the client's pre-launch from market research, conducting focus groups, marketing materials, and sales presentations, through the first quarter of their monthly website updates before it was moved in-house.

Intranet and/or Internet Site Development...

Intranet... Fully Animated System Demonstration

Internet... Promotional Page for a Seminar, Book, and Audio Program

Internet... Promotional Site for Our Founder's Book

A Special Project...

A major undertaking was the design, development, production and distribution of over 13.5 hours of video based training for the multimedia software tool our founder developed many client projects in. The project was shot in Sony Beta, edited with the Avid Media Suite Pro on the Mac platform. Videos were produced and developed in both NTSC for US sales, and PAL for international customers.

The training program was purchased as far away as Copenhagen, Denmark and Sydney, Australia.  We had a long-standing alliance with the software publisher including: promotional distribution in their boxed software; referral as a preferred vendor for development projects; as well as preferred vendor for live national training usually conducted at client sites including: Good Year Tire and Rubber, American Airlines, Government agencies, and more. Below is a screen shot from the video training that had our founder in the user interface explaining the basic layout of the application...

Some of the Organizations & Industries We have Served over the Decades...

American Airlines; Alliance Title; Bank of America; Burnett Insurance; Chela Financial; Goodyear Tire and Rubber; Irwin McGraw Hill; State of California; State of Iowa; Wells Fargo Bank. Customers have included: Intel, Toshiba, Lucent Technologies, JVC, IBM, NEC, ABC Radio.

 

Aviation Events, Commercial Insurance; Construction Technologies; Educational Financing; Fire Service; Information Technology; International Trade; Internet/Web Technologies; Print Publications, Manufacturing; Marketing; Microchip Electronics; Multimedia; Pharmaceutical; Publishing; Real Estate.

Our Founder On Special Projects Over the Years...