The TopFlight.TV team has been hard at work opening new doors to create great original content for you to enjoy. But we still have tons of incredible footage sitting in our archives. Here's a sneak peek at what we'll share more of throughout 2010!
THRUST!
New Media Marketing
Borrowing an idea from aviation, consider this: What do you need to accelerate and climb your aircraft? You need thrust - one of the four fundamental dynamics of flight.
The traditional rules of business have dramatically evolved with the incredible array of New Media Marketing tools available to you in your business today.
The fundamental dynamics of marketing have changed because of technology and tech-
savvy customers expecting you and your business to keep up - to give them what they
are now accustomed to seeing. Failure to do so could leave your business in the
dust.
Together we can develop a strategy to better feature what you do and how you reach clients and customers with your message.
So what do you need to accelerate and grow your business? You need THRUST!
New Media Marketing:
The definition of "Multimedia" in the 90's generally included: text, graphics, animation, sound, video, and interactivity. The explosion of the Internet over the last 20 years is built on this fundamental definition, but the exciting technology enhancements have opened a world of New Media opportunities.
Clearly the largest advancement in the New Media space is online video. As broadband has exploded and professional video production tools are more readily available, the power of video marketing is now within your reach as the ultimate New Media Marketing tool for entrepreneurs and business. A well told story with a well executed Video Production can present a small organization in a big way!
THRUST! New Media Marketing Makeover:
January 25, 2010
We are excited to announce plans for our New Media Marketing Makeover series. You're probably familiar popular makeover shows for your kitchen or bathroom, but who's there for your business with much needed New Media Marketing help? Stay tuned for more - and maybe... just maybe... our New Media Marketing Expert will select YOU for a THRUST! New Media Marketing Makeover!
New Media Marketing Questions
How Can Customers Find WHAT YOU DO???
This is the primary question because... Existing customers already know who you are. New Media Marketing is about reaching out to customers based on WHAT YOU DO!!! So the starting point on our New Media Marketing journey together will analyze how new customers would try to find what you do, then we work together to make sure they CAN FIND YOU!!!
The secondary question you must ask is, "How can you nurture the relationship with customers - build trust and credibility?" New Media Marketing is about breathing life into your message - to better tell your story... to help you grow your venture!
New Media Marketing is about creating content resources to give you maximum visibility for what your new customers will be looking for, plus reinvigorate new business with past customers, as well as reinforce and strengthen the relationship with existing customers and clients - wherever they are - at their desktop computer, on their notebook in a coffee shop, or on their mobile device sitting in a parking lot.
New Media Marketing Challenge
New Media Marketing Sample
Here is a segment we produced for Nikon Professional Services. This New Media Marketing piece has all the right ingredients: real world setting, real people, real story, real examples, and a genuine endorsement. This is NOT an advertisement, but rather a New Media Marketing story segment that presents the Nikon message in a very positive and believable manner. And by the way, we like to remind you that...
New Media Marketing Makes a Lasting Impression,
Advertising Only Lasts as Long As You PAY!!!
New Media Marketing System
THRUST! has pioneered a revolutionary approach to New Media Marketing by creating a system, a clearly defined process, which you will work through with us. As we set out together on your campaign to increase your visibility, expand your web presence, and attract more customers/clients, we must first have a plan - a TopFlight Strategic Plan - Purpose, Vision, Mission, Goals, Objectives, Strategies, Plans, and Key Action Areas.
As we like to say, to accelerate and grow your business... You Need
THRUST!
Your New Media Marketing Makeover Partner... Let's Begin Shall We?
THRUST! New Media Marketing Capabilities
